Are You Making It So Hard?

The average person receives between three and five thousand commercial messages a day. Our brains are actually designed to focus only on information that helps us survive and thrive Just naturally right like if you walk into a stadium I could be in a stadium full of people and I could say all right How many chairs are in the stadium? Not a single person would raise their hand. But if I said how many people know where the exits are every single person in the room would raise their hands Instinctively because when they walked in that room their brain immediately began to focus on the information, whether they knew it or not. So we have to create messaging That positions the customer as the hero talks about what's going