What's the Watch Out There?

Broad is actually not bad Okay, broad is not bad But trying to tell multiple stories is bad. What we try to do is the more broad it needs to be We call that kind of an umbrella story. If you're talking to a room full of people who have maybe multiple problems or different problems what you're really trying to look for is that umbrella That umbrella that you can put everybody under under one story but if you try to tell a ton of different stories in that space like go well This is the problem you're experiencing this problem you're experienced And then here's our plan for you and here's our plans for you.