Introduction

Leadership is a choice Choosing to lead yourself or choosing to lead others. We can learn lessons about leadership from a wide range of sources and it's with this in mind that I invite athletes and commentators and writers and teachers and CEOs into the leadership lab every Wednesday to share their insights about leadership. Dr. J. Peterson has used the story-brand framework to help thousands of organizations clarify their message in order to grow their business He holds a PhD in communication and spent the last 20 years practicing and teaching communication theory at Vanderbilt University.