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Episode 177: Clarify Your Message So Customers Engage with Storybrand’s Dr. JJ Peterson

Leadership Lab with Dr. Patrick Leddin

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The Four Roles in a Good Story

The four roles the four main roles in any good story. Most of us often try to play victim And when we play victim what we're doing is we're actually in the story Our purpose is to make the villain look bad and the hero look good. The most powerful person in a story is the guide The guide is the person who has already changedWho has already risen above and who has conquered Their inner demons and their outer demons. I really work very hard to try to live my life in those top two Which would be the hero and the guide.

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