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Episode 177: Clarify Your Message So Customers Engage with Storybrand’s Dr. JJ Peterson

Leadership Lab with Dr. Patrick Leddin

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J. J. Peterson Interview

J. J. Peterson grew up in Kenya his parents were missionaries and so we were kind of lived all over the wealth in Africa and the West Coast and ultimately went down to school in Southern California. After college he worked for a nonprofit and helped kind of do public relations and marketing there and then became a pastor for a while. Then became an improv comedian and did more in Hollywood. Sold reality television show as you do when you live in Southern California but of course it's called bad a brothers. Now works full-time Teaching companies to create clear messaging using the power of story.

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