Dr. J.J. Peterson is the head of Storybrand and the co-author of Marketing Made Simple, which he wrote with his colleague Donald Miller. J.J. joins Patrick in the Leadership Lab to discuss how you can clarify your message to excite and engage customers. Whether your customer is down the hall or halfway around the world, your ability to cut through the noise and create a compelling story is key to guiding them to success. Learn more about J.J.’s work at myStorybrand.com.