What You Shouldn't Do in Marketing

You should never get up on stage and say Hey everybody. Uh, my name is JJ. I'm so excited to be here. Um, how's everybody doing? No, no like that don't start with just kind of some non-sequiturs walk up on stage and immediately go Everybody in the here in this room is here for one reason, but here's the problem And then just kick off your speech just like that. When you name their problem at the beginning You've now hooked the audience and now they have a reason to listen to the rest of your speech It's the same thing in marketing and same thing when you talk about what you do If you position yourself as