Acquired

Season 4, Episode 3: Instagram Revisited (with Emily White)

Feb 26, 2019

01:14:24

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Episode notes

Introduction

3min

The Relationship Between Employee Experience and Stock Price Growth

2min

Modern Treasury: A New Way to Manage Money Movement

2min

Building the Business Model at Instagram

2min

Mark Zuckerberg and Facebook S Acquisition of Twitter

4min

How Mark Zuckerberg Built a Company With No Business Model and No Revenue

3min

Facebook's Acquisition of Instagram

3min

The DNA of Facebook's Mobile Partnerships

6min

How to Start a Business Model That Works

5min

10.

How to Be a Successful Instagram Marketer

3min

11.

The First Self-Serve at Facebook

2min

12.

The History of Instagram as an App

2min

13.

How to Build an Ad Business

6min

14.

How to Build a Hybrid Ad Sales Team

2min

15.

The History and Facts of the Instagram Acquisition

2min

16.

Facebook's Decline in Stories

2min

17.

The History of Instagram

2min

18.

The Longevity of Facebook

2min

19.

What Would Have Happened if Twitter Had Successfully Purchased Instagram?

2min

20.

Facebook's Acquisition of Instagram: A Hard Entry Point

2min

21.

The Age of Secondary Is Being Okay for Founders

2min

22.

The Impact of Facebook's Acquisition of Instagram on Mobile

2min

23.

How Facebook and YouTube Assisted Startups to Grow Separately

6min

24.

The History of Facebook's Decision to Monetize

2min

25.

Podcasting: The New Instagram

2min

26.

The History of Oklahoma City

2min

27.

Vouch: The Insurance of Tech

3min

We enter the wayback machine and revisit the subject of Acquired’s second ever episode, Facebook’s bombshell 2012 acquisition of Instagram — this time with the help of then-Facebook executive Emily White, who moved over post-acquisition to become Instagram’s first business head. Together with Kevin and Mike, Emily helped build Instagram's business model, which today accounts for nearly 1/4 of all of Facebook’s revenue. Is this still Acquired’s canonical A+ with an extra 3.5 years of hindsight? Spoiler alert: yes.

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