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The Instagram Acquisition
- Mark Zuckerberg learned of Twitter's $525M offer for Instagram just before Facebook's IPO.
- He invited Kevin Systrom to his house and offered $1B, leading to a weekend-long negotiation and acquisition.
From Zero to Billions
- Instagram, initially a 13-person team with no revenue, was acquired for $1B.
- It now generates $14B, nearly a quarter of Facebook's revenue, proving doubters wrong.
Monetization Strategy
- Monetizing a platform allows for greater control and future-proofing.
- Prioritize user experience and platform identity when introducing ads.