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Season 4, Episode 3: Instagram Revisited (with Emily White)
Acquired
How to Build a Hybrid Ad Sales Team
Facebook didn't need a new ad sales team to go sell these ads and their face with these brands. So we decided to do a take a hybrid approach. We leaned on the sales team really heavily because they had all these relationships. It's like the greatest startup of all time where you both get to do things that don't scale and have a playground to do it manually, but you can pick up the phone and have any CEO say, sure, we'll commit $1,000.
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