6min chapter

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Season 4, Episode 3: Instagram Revisited (with Emily White)

Acquired

CHAPTER

The DNA of Facebook's Mobile Partnerships

Facebook acquired Instagram for $1 billion in 2012. The company is now one of the world's most popular social networks. Emily Pregent worked on Facebook's mobile efforts before moving to Instagram. She says she was told several times that her new job would be too small because it wasn't mobile-friendly.

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