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Season 4, Episode 3: Instagram Revisited (with Emily White)
Acquired
The History and Facts of the Instagram Acquisition
Advertising was going to be an important part of our DNA and our business moving forward. And when it's an important part, you don't want to outsource it. You want to own it. So we built that infrastructure in-house. We went and got all the advertisers by ourselves. We did all the measurements. I think that about takes us to the end of the road on the history and facts of the Instagram acquisition.
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