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Season 4, Episode 3: Instagram Revisited (with Emily White)
Acquired
The History of Facebook's Decision to Monetize
When I first joined the Facebook mobile team, I wouldn't have looked at all the contracts we had with carriers. Now we were not monetizing mobile at all. But in the contracts, we had written in that they would get roughly 5% of the mobile revenue. And so it does go to show too, like whoever negotiated those originally was probably thinking, "No, it's never going to be a huge revenue driver for us"
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