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Season 4, Episode 3: Instagram Revisited (with Emily White)

Acquired

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How Mark Zuckerberg Built a Company With No Business Model and No Revenue

Facebook bought Instagram for $16 billion in 2012. The photo sharing app had no business model, no revenue and was bleeding money at the time. Now it is predicted to grow by another almost 50% this year to 14 billion dollars. That would be almost a quarter of all of Facebook's revenue.

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