30 Minutes to President's Club | No-Nonsense Sales

#169 - Getting to power for executive level discovery (Kyle Asay, Regional VP @ MongoDB)

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May 10, 2023
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ADVICE

Question-Based Call Prep

  • Prepare your pre-call by organizing notes as questions to validate your point of view from research.
  • Ask targeted, specific questions to uncover key business insights for deeper engagement.
ADVICE

Handle Impatient Execs Gracefully

  • When pressed by execs for quick pitches, start with your point of view on how you help.
  • Then request permission to ask deeper discovery questions to tailor your solution.
ADVICE

Avoid Feature Bingo Trap

  • When buyers ask feature-level questions, don't fall into feature bingo.
  • Shift conversation to broader goals and show how your solution addresses needs beyond baseline features.
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