#169 - Getting to power for executive level discovery (Kyle Asay, Regional VP @ MongoDB)
30 Minutes to President's Club | No-Nonsense Sales
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How to Weave Fear Into Prospecting Messaging
The idea that you should center your messaging and sales process around helping your buyer avoid their most dreaded email or phone call from their boss. Number three is emotional relevance. The more that you can tie your prospecting, your tire sales cycle to helping your buyers avoid the most dreaded email from their boss, the more emotionally relevant you're going to be.
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