The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

308: A Practical Guide to Interviewing Customers for Your SaaS - with Michele Hansen

Feb 17, 2022

45:35

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Highlights

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Episode notes

Using the Discovery Templet for a Script?

03:38

Customer Research Is Not Sales, Right?

03:25

Are You Getting Ready for Customer Interviews?

05:16

Introduction

2min

Deploy Empathy, a Practical Guide to Interviewing Customers

2min

How Did You Come Up With the Idea for This Book?

3min

How Does the Mom Test Fit With the Mum Test?

2min

Do They Have Paying Customers?

3min

Doing a Happy Customer Interview

2min

Customer Research Is Not Sales, Right?

3min

Using the Discovery Templet for a Script?

4min

Is There a Sample Set of People to Interview?

3min

10.

How to Reach Out to People

3min

11.

Is Your Connection Request Not Sending a Message?

2min

12.

Are You Getting Ready for Customer Interviews?

5min

13.

Do You Get That Gold by Building Trust?

3min

14.

Interviews - How Do You Get to the Next Stage?

2min

15.

Is There a Word for Usability Testing?

2min

16.

The Story of Geo Codio by Michael Whanson

2min

Michele Hansen is the co-founder of Geocodio, a SaaS product that provides straightforward and easy-to-use geocoding and data matching for addresses. She's also the author of "Deploy Empathy: A Practical Guide to Interviewing Customers".

Show Notes:

• https://saasclub.io/308

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