

308: A Practical Guide to Interviewing Customers for Your SaaS - with Michele Hansen
Feb 17, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
Deploy Empathy, a Practical Guide to Interviewing Customers
02:18 • 2min
How Did You Come Up With the Idea for This Book?
04:42 • 3min
How Does the Mom Test Fit With the Mum Test?
07:34 • 2min
Do They Have Paying Customers?
09:42 • 3min
Doing a Happy Customer Interview
12:22 • 2min
Customer Research Is Not Sales, Right?
14:14 • 3min
Using the Discovery Templet for a Script?
17:39 • 4min
Is There a Sample Set of People to Interview?
21:17 • 3min
How to Reach Out to People
23:50 • 3min
Is Your Connection Request Not Sending a Message?
26:37 • 2min
Are You Getting Ready for Customer Interviews?
28:46 • 5min
Do You Get That Gold by Building Trust?
34:02 • 3min
Interviews - How Do You Get to the Next Stage?
36:43 • 2min
Is There a Word for Usability Testing?
39:13 • 2min
The Story of Geo Codio by Michael Whanson
40:53 • 2min