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Doing a Happy Customer Interview
This hypotheticalf scenarias is based on a founder that i know, but i want to keep this filly broad so it, aso, is relevant to other people listening sotime. So i think this person tried to go down the friends an network roud and realized that wasn't really getting them the feedback that they wanted. To be able to get strangers, or unaffiliated companies or people to try the product was going to give them more insight. And actually, bob moesta's demand side sales is a fantastic primer on doing that.