3min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

308: A Practical Guide to Interviewing Customers for Your SaaS - with Michele Hansen

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How to Reach Out to People

The first step would be to get clear about who that target customer is. And so then reaching out to those ple and trying to set up a 15, 30 minute call with them. A lot of different research points to five people being enough to at least get an early sense of direction. You may hear five different things from five different people, which is a sign of a very broad scope. But usually there is some themes. And so it's worth re grouping after those five and seeing what have you learned?

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