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308: A Practical Guide to Interviewing Customers for Your SaaS - with Michele Hansen
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Are You Getting Ready for Customer Interviews?
Esiuell: I love that it's not about selling, it's about listening. People are often they're just not sure what they're supposed to do on the interview. How you ask a question is almost more important than the questions you ask. Building raport with the person is the most important thing you can do. And waiting until it's uncomfortable and waiting for them to fill the silence is gross.
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