Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with.

TIMESTAMPS

[01:01]: Getting Mid-day into 3000 stores.

[01:33]: Business split. (D2C/Retail)

[02:04]: Size of business.

[03:55]: Family dynamic in a business partnership.

[05:01]: Market penetration secret.

[07:10]: Building a brand in public.

[10:14]: Getting awareness for a brand.

[11:49]: Inbound vs outbound percentage.

[12:14]: Marketing budget spent on influencer.

[13:47]: Budget breakdown.

[15:09]: ROI of Influencer.

[15:59]: Tapping into affiliate marketing.

[17:24]: Driving traffic to stores through ads on Meta.

[18:10]: Scalability of customized photo strategy.

[19:40]: Influencer approval process.

[20:36]: Influencer marketing manager.

[21:31]: Advice to brands working with influencers.

[22:43]: Video customer service.

Cody Wittick: Twitter‍

Taylor Lagace: Twitter