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Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line
Building a Community Brand
Jake Wallis says he and his two co-CEOs try to avoid bias in their business relationships. They have a "business therapist" who helps them open up conversations about topics like that, he says. He believes storytelling is the key to getting people interested in your product or brand.wallis: If anyone's going to go raise money or build a community brand, you need to tell a great story.
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