In the first Bottomline episode of 2025, Cody and Taylor take on the contentious topic of cost controls in Facebook advertising, offering a masterclass in advanced media buying strategies. They begin by demystifying the three types of cost controls - bid caps, cost caps, and minimum ROAS - and explain why they exclusively use cost controls across all their accounts. They systematically dismantle common myths, particularly the notion that cost controls restrict spending. Through compelling arguments and real-world examples, they demonstrate how cost controls can actually lead to increased spend and better performance by eliminating wasteful ad spend on underperforming creatives. Cody and Taylor also delve into the pitfalls of manual budget adjustments and the "hybrid model," advocating instead for trusting Facebook's sophisticated algorithm to optimize spend based on performance. The episode concludes with a discussion on using cost controls as a diagnostic tool to identify and address underlying issues in your advertising strategy, from creative quality to offer optimization and goal-setting.If you don't watch this episode, you're missing out!

Drew Fallon, co-founder and CEO of Iris, shares his expertise in financial forecasting for e-commerce. He discusses the pitfalls of fake user-generated content and the need for authentic influencer marketing. Fallon highlights the importance of understanding unit economics and differentiates between good and bad growth using Allbirds as a case study. He tackles the complexities of revenue attribution, especially between Amazon and direct-to-consumer sales, and emphasizes the significance of cash flow and inventory management for sustainable business health.

Join host Cody Wittick on this insightful episode of The Bottom Line, where he sits down with Joe Welstead, the innovative founder of Oshun, a hydrating supplement company. Joe shares his journey from building his first brand, Motion Nutrition, over 6-7 years to launching Oshun with a fresh perspective and lessons learned.In this conversation, Joe reveals the missteps he avoided the second time around and how he's embracing a simplified approach with Oshun. They delve into the strategical shift from launching multiple products to focusing on one SKU, and the decision to hone in on a direct-to-consumer model over an omnichannel approach. Learn how Joe leverages organic growth, balances control over brand narrative, and navigates the new landscape of paid advertising.Tune in to discover the bottom line on building a successful brand from the ground up.---------------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.

Join hosts Cody Wittick and Taylor Lagace on this special episode of The Bottom Line, as they dive deep into the intricacies of achieving industry benchmarks and optimizing e-commerce performance. Featuring guest Chase Clymer, the episode unpacks numerous facets of conversion rate optimization (CRO), product-market fit, and holistic customer journeys.Chase shares his journey in leveraging tools like ChatGPT and heat mapping software to create and test landing pages rapidly using the AIDA formula (Attention, Interest, Desire, Action). Through personal experiences and actionable insights, he emphasizes the need for authentic influencer content, robust filtering and sorting options for high-SKU stores, and the importance of user experience and design strategy on websites.Listeners will also walk away with practical advice on utilizing the ICE principle (Impact, Certainty, Ease) to evaluate and prioritize new ideas, enhancing average order value (AOV) through upsells and cross-sells, and understanding the user-centric approach to CRO.----------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.---------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

Join host Cody Wittick on this special episode of The Bottom Line, where he delves into the critical role of strong opinions in agency-client relationships. Cody recounts his recent experiences—one frustrating and one successful—while redesigning Kinship's website, showcasing the impact of strategic insight versus mere execution.Learn why combining strategy with execution is vital for any business looking to thrive. Cody emphasizes the key differences between agencies, freelancers, and contractors, and why having a partner who can provide strategic guidance can make all the difference. If you're juggling multiple roles, from founder to head of growth, this episode is a must-listen for elevating your approach to hiring external partners.Tune in for actionable advice and strategic perspectives on making your next partnership the most effective yet.---------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.-------------------------------------------------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, hosts Cody Wittick and Taylor Lagace engage with Jason Sommerville from GW Partners to delve into the nuances of maximizing enterprise value for founder-owned companies. With over $50 billion in executed transactions, Jason brings his vast expertise in capital markets and strategic planning to the table.Tune in as Jason demystifies common misconceptions about ad efficiency on Meta and Shopify when adding new sales channels like Amazon. He also underscores the importance of building a robust brand outside of Amazon before incorporating it as a sales channel, drawing attention to success stories like Wildbird. Dive deep into discussions about Return on Ad Spend (ROAS), customer acquisition costs (CAC), and the dynamic market for brand acquisitions.Don’t miss the practical tips on omnichannel strategies, brand building, and assembling a world-class team to drive your business forward.--------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody: https://www.linkedin.com/in/codywittick/Connect with Taylor: https://www.linkedin.com/in/taylor-lagace-5080a9b2/--------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, host Cody Wittick sits down with Rachel Sanders, the CEO and co-founder of Rootine, a brand revolutionizing the future of supplements by using unique health data for targeted products.Rachel dives into how her investment banking background fortified her business acumen and aided in the daily operations at Rootine. This episode also touches on the strategy behind her organic social virality, with some of her reels amassing 5 to 10 million views.Tune in to gain crucial insights on product innovation, marketing spend, and the power of organic social content.----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.----------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of The Bottom Line, host Cody Wittick sits down with Tom Brown, the "Shopify DTC Guy," to unpack his journey from bootstrapping D2C brands to seven figures and working with 2,000+ merchants monthly.Tom shares his expertise on staying laser-focused, avoiding shiny object syndrome, and the power of customer obsession. Get the inside scoop on his new project, House of Neon, revolutionizing custom LED signs, and the lessons learned from Posted Protein.Tune in for tactical insights on influencer marketing, logistics, and scaling your brand.-----------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.---------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.-------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

Join Cody Wittick as he discusses campaign structuring, the importance of diversified creatives, and the rationale behind using cost cap adjustments in media buying. Cody also explores how to manage ads when campaigns or ad sets stop spending and strategies for launching new creatives effectively.Learn about the effective use of cost controls to maintain efficiency at target, the impact of diversified creatives, and how to maximize ad spend potential. Plus, discover the best practices for creative testing and when to make campaign adjustments.----------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.---------------------------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode, we delve into the nitty-gritty of our ad account philosophy, creative testing, and advanced marketing tactics.Join Cody Wittick as he discusses audience testing, the significance of Advantage+ Shopping Campaigns (ASC), and the rationale behind using cost controls in media buying. Cody also explores why separating testing and scaling campaigns might not be the best strategy and the importance of creative testing at a high level.Learn about the effective use of cost controls for holding efficiency at target, the impact of broad audience targeting, and how creative can unlock ad spend potential. Plus, discover the importance of new customer acquisition and why certain metrics might not be the best gauges for success.--------------------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.-------------------------------------------------------------------------------------------------------Don't forget to like, comment, share, and subscribe for more episodes like this.Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.