The Bottom Line: Ecommerce Tactics for Profitable Growth

Imagine Joe Rogan organically promoting your product to his audience not once, not twice, but four times…Sounds too good to be true, right? Well, that’s precisely what happened to this week’s guest, Paul Jackson. Paul is the mastermind behind MonkeyFeet and the co-founder of Animalhouse Fitness, a fitness company dedicated to developing innovative solutions that help fitness enthusiasts achieve their goals in an environmentally conscious manner. Paul shares their incredible journey from launching during the pandemic to reaching Joe Rogan through seeding and making $13.5 million in just 18 months. If you’re ready to learn the behind-the-scenes of a rapidly growing business, this episode is for you. Tune in! Key Takeaways:00:00 Intro 00:23 From $0 to $13M in 18 months 03:08 MonkeyFeet05:01 Influencer marketing and organic growth 09:33 Product development and iterations 13:37 Biggest challenges of scaling fast 21:36 Current business strategy and future plans 27:06 Bottom line advice 29:28 Outro Additional Resources:Learn more about Paul:👉 Website: https://animalhousefitness.com/ 👉 LinkedIn: https://www.linkedin.com/in/pauljacksonucla/ Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

So, you’ve got a killer product… Now what?In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out.Let’s jump right in!Key Takeaways:00:00 Intro 00:16 The main factor for Purdy & Figg’s success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 Outro Additional Resources:Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Lower pricing in agency partnerships can actually hinder brand growth by reducing service quality. The podcast dissects the harsh realities of agency economics, revealing how cheap choices often result in minimal attention and poor outcomes. Listeners are armed with essential questions to effectively evaluate potential agencies and ensure strategic alignment. Additionally, the balance between communication and strategy in client engagements is explored, highlighting how budget constraints impact agency performance. Investing wisely in quality can lead to sustainable growth.

Struggling to convert more leads? You’re missing the secret ingredient… In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and identifying hero offers. Tune in! Key Takeaways:00:00 Intro 00:23 FERMÀT and AI integration 03:58 Full funnel marketing and website optimization 09:50 Data and performance metrics 21:24 Identifying the hero offer29:23 What is FERMÀT 36:49 Outro Additional Resources:Get in touch with Rabah:👉 Website: https://www.fermatcommerce.com/ 👉 LinkedIn: https://www.linkedin.com/in/rabahrahil/ Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

Kevin Lavelle, founder of menswear brand Mizzen+Main, discusses his bold move to disrupt the baby monitoring industry with his new venture, Harbor. He shares his frustrations with existing technology and how he aims to offer a superior product that directly connects without internet dependence. Lavelle explores unique customer acquisition strategies, including influencer marketing and innovative campaigns like the 'Great Baby Monitor Swap.' With insights from his journey, he offers valuable advice for aspiring entrepreneurs eager to make an impact.

Doing highest volume and cost controls at the same time? We hate to break it to you, but you’re probably sabotaging yourself… In this episode of The Bottom Line, we tackle yet another myth about cost controls: the idea that you can successfully run a hybrid ad model. Meta’s auction dynamics make it damn near impossible for cost controls to perform while running alongside highest volume campaigns. It’s like trying to drive a car while pressing the gas and the brake at the same time!But don’t worry, we got you! In this rundown, we explain exactly why your campaigns are failing and how you can fix them. We also share a step-by-step guide for transitioning your campaigns for maximum efficiency. Don’t miss out! Key Takeaways:00:00 Intro 00:15 The hybrid model doesn’t work 06:53 Practical transition plan 13:19 Outro Additional Resources:Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 

The latest episode of The Bottom Line shatters common misconceptions about media buying, as hosts Cody and Taylor from Kynship delve into the intricacies of modern digital advertising. They address the myth that media buyers simply "set it and forget it," revealing the strategic depth and constant analysis required for successful campaigns. The hosts provide a behind-the-scenes look at how their team spends time on forecasting, creative analysis, and offer optimization rather than making frequent in-platform adjustments. They explain the importance of understanding metrics beyond in-platform CPAs, such as blended new customer ROAS and overall business profitability. Cody and Taylor also share valuable insights on campaign structuring, creative management, and the delicate balance of when to make changes versus letting campaigns run their course. This episode offers a masterclass in strategic media buying, covering topics like auction dynamics, the impact of LTV on advertising strategies, and the crucial role of creative in unlocking ad spend. Don't miss out on these expert insights – listen now to elevate your media buying game.

In the first Bottomline episode of 2025, Cody and Taylor take on the contentious topic of cost controls in Facebook advertising, offering a masterclass in advanced media buying strategies. They begin by demystifying the three types of cost controls - bid caps, cost caps, and minimum ROAS - and explain why they exclusively use cost controls across all their accounts. They systematically dismantle common myths, particularly the notion that cost controls restrict spending. Through compelling arguments and real-world examples, they demonstrate how cost controls can actually lead to increased spend and better performance by eliminating wasteful ad spend on underperforming creatives. Cody and Taylor also delve into the pitfalls of manual budget adjustments and the "hybrid model," advocating instead for trusting Facebook's sophisticated algorithm to optimize spend based on performance. The episode concludes with a discussion on using cost controls as a diagnostic tool to identify and address underlying issues in your advertising strategy, from creative quality to offer optimization and goal-setting.If you don't watch this episode, you're missing out!

Drew Fallon, co-founder and CEO of Iris, shares his expertise in financial forecasting for e-commerce. He discusses the pitfalls of fake user-generated content and the need for authentic influencer marketing. Fallon highlights the importance of understanding unit economics and differentiates between good and bad growth using Allbirds as a case study. He tackles the complexities of revenue attribution, especially between Amazon and direct-to-consumer sales, and emphasizes the significance of cash flow and inventory management for sustainable business health.

Join host Cody Wittick on this insightful episode of The Bottom Line, where he sits down with Joe Welstead, the innovative founder of Oshun, a hydrating supplement company. Joe shares his journey from building his first brand, Motion Nutrition, over 6-7 years to launching Oshun with a fresh perspective and lessons learned.In this conversation, Joe reveals the missteps he avoided the second time around and how he's embracing a simplified approach with Oshun. They delve into the strategical shift from launching multiple products to focusing on one SKU, and the decision to hone in on a direct-to-consumer model over an omnichannel approach. Learn how Joe leverages organic growth, balances control over brand narrative, and navigates the new landscape of paid advertising.Tune in to discover the bottom line on building a successful brand from the ground up.---------------------------------------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.