Why Your ROAS Target Is Killing Your Business (And How to Fix It)

Getting your ROAS target wrong doesn’t just throw off your ad performance… It can tank your entire business.

In this episode, I break down why your ROAS is not just a metric—it’s a reflection of your financial model, your LTV assumptions, and how honest you’re being with yourself about your goals. I go deep into first-order profitability vs. LTV-based targeting, show you how to model your numbers step-by-step, and explain why your business model should dictate your strategy, not someone else’s success story.

This episode is for anyone who's tired of guessing, tired of copying strategies that don’t fit, and ready to actually scale profitably, with confidence.

Key Takeaways:

• 00:00 Intro 
• 01:06 Determining ROAS targets for e-commerce businesses
• 03:19 First-order profitability method 
• 05:22 LTV based targeting 
• 10:16 Aligning ROAS targets with business goals 
• 13:08 How to implement this winning strategy 
• 15:58 Conclusion and outro

Additional Resources:

👉 Grow Your Bottom Line: https://www.kynship.co/?utm_source=podcast&utm_medium=audio&utm_campaign=70

Unlock Our FREE $10M Masterclass: https://www.kynship.co/free?utm_source=youtube&utm_medium=video&utm_campaign=70

👉 Claim Your FREE Business Audit Today: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=70

👉 Book Your FREE Growth Call Now: https://www.kynship.co/contact-us?utm_source=youtube&utm_medium=video&utm_campaign=70

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533