The Hidden Money Lever in E-commerce That Most Founders Miss

Struggling to convert more leads? You’re missing the secret ingredient… 

In this episode, we’re joined by Rabah Rahil to reveal how you can generate more leads, increase conversions, and scale your revenue with just a couple of tweaks. Rabah is the CMO of FERMÀT, an AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. 

Rabah’s platform allows businesses to test offers, funnels, and messaging without disrupting their website experience. We talk in-depth about the importance of congruency between ads and landing pages, how to leverage AI, and identifying hero offers. 

Tune in!

Key Takeaways:

• 00:00 Intro 
• 00:23 FERMÀT and AI integration 
• 03:58 Full funnel marketing and website optimization 
• 09:50 Data and performance metrics 
• 21:24 Identifying the hero offer
• 29:23 What is FERMÀT 
• 36:49 Outro

Additional Resources:

Get in touch with Rabah:

👉 Website: https://www.fermatcommerce.com/ 

👉 LinkedIn: https://www.linkedin.com/in/rabahrahil/

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533