So, you’ve got a killer product… Now what?

In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn’t come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn’t just scale, they exploded, and they’re here today to explain exactly how. They also reveal why they’re saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.

If you’re a DTC founder, marketer, or operator, this episode’s packed with practical gold and growth lessons, so don’t miss out.

Let’s jump right in!

Key Takeaways:

00:00 Intro
00:16 The main factor for Purdy & Figg’s success
02:53 LTV, risk tolerance, and aggressive growth
14:42 The importance of testing in paid media
19:51 Inventory planning and operational challenges
28:20 Agency-brand relationships
36:17 Expansion strategy and market entry
42:48 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

This Natural Cleaning Products Company Went From £452K to over £50M+ with Paid Media