3 Creative Pipelines Every DTC Founder Needs: How We Create 3,000+ High-Converting Ads Monthly

Struggling with creative burnout? 

You’re not alone. Most DTC brands do. They cycle through the same ad concepts, watch their CAC climb, and wonder why scaling feels impossible. In this episode, I break down the three distinct creative pipelines that power our 3,000+ monthly ad machine – systems any founder can implement regardless of team size. 

You'll discover why traditional creative approaches fail at scale, how to build self-replenishing content streams, and the exact framework we use to generate high-converting creative without endless production costs. Whether you're hitting a growth ceiling or planning your next phase of expansion, these three pipelines will transform how you approach creative forever. 

Stop treating content as a cost center and start building your own creative factory.

P.S. Have any questions? Email me: cody@kynship.co

Key Takeaways:

• 00:00 Intro
• 00:57 Creative diversity
• 10:54 CGC 
• 15:25 Influencer seeding 
• 21:45 UGC 
• 25:06 Implementing creative pipelines
• 28:47 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533