This Founder Walked Away from $100M to Disrupt the Sleep Industry

Why would the founder of a $100M company walk away and enter an incredibly tough industry?

Easy. To fix a problem no one else would.

Meet Kevin Lavelle, founder of the menswear company Mizzen+Main, who recently launched his second company, Harbor. Harbor offers a revolutionary baby monitoring system, unlike anything that exists today. The camera and monitor connect directly to each other—even without access to the internet.

This industry has long been dominated by two companies that offer subpar products and cheap Chinese products that are even worse. So, how does Kevin plan to dominate this tough industry? What marketing strategies is he leveraging? And how is he acquiring customers and maximizing their lifetime value?

Find out in our exclusive interview!

Key Takeaways:

• 00:00 Intro 
• 00:21 From revolutionizing menswear to sleep solutions 
• 06:39 Customer acquisition strategies 
• 08:17 Profitability and customer lifetime value
• 15:56 Raising capital 
• 26:22 Unique position to dominate a market
• 30:26 Growth channels and marketing strategies 
• 33:58 Kevin's excitement about the future 
• 36:09 Advice for entrepreneurs starting new ventures 
• 38:17 Outro

Additional Resources:

Check out Kevin and Harbor:

👉 Website: https://harbor.co/ 

👉 Instagram: https://www.instagram.com/kevinslavelle/ 

👉 X: https://x.com/kevinslavelle/

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick 

👉 Taylor: https://x.com/TaylorLagace 

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond! 

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