6min chapter

The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

This Founder Walked Away from $100M to Disrupt the Sleep Industry

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

Innovating in the Sleep Product Market

This chapter explores the disruptive potential in the sleep product market, focusing on strategies to outperform dominant competitors like Nanit and Owlet. It highlights innovative marketing techniques aimed at parents, including an affiliate program and the 'Great Baby Monitor Swap' initiative, to build customer loyalty and trust.

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