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Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line
The ROI of Influencers
We basically see if when you did the content, did we get an uplifted our retail over a month or two months or whatever it was? And so it's not a full basis on direct data traffic removal. There's an increase compared to last year or the month prior or something like that. So we kind of do that and it usually works like we see the difference. In those activations, do you guys also see it uptick in your D2C? Mm-hmm. Sometimes we'll focus specifically just on D2C for it, so using a code or something along those lines. But a lot of the time it's focused on the retail push because we're
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