In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with.
TIMESTAMPS
[01:01]: Getting Mid-day into 3000 stores.
[01:33]: Business split. (D2C/Retail)
[02:04]: Size of business.
[03:55]: Family dynamic in a business partnership.
[05:01]: Market penetration secret.
[07:10]: Building a brand in public.
[10:14]: Getting awareness for a brand.
[11:49]: Inbound vs outbound percentage.
[12:14]: Marketing budget spent on influencer.
[13:47]: Budget breakdown.
[15:09]: ROI of Influencer.
[15:59]: Tapping into affiliate marketing.
[17:24]: Driving traffic to stores through ads on Meta.
[18:10]: Scalability of customized photo strategy.
[19:40]: Influencer approval process.
[20:36]: Influencer marketing manager.
[21:31]: Advice to brands working with influencers.
[22:43]: Video customer service.
Cody Wittick: Twitter
Taylor Lagace: Twitter
