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Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line
The Power of Influencer Marketing
We were spending about $30,000 a month on influencers. We're working with these amazing people to educate our fans and our consumers. That's really the focus and it's working. It's like pushing a ton of volume at retail. They're actually going into retailers showing where the product is because our products in the refrigerated section.
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