Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line: Ecommerce Tactics for Profitable Growth
How to Build a Relationship With Influencers
We usually ask the influencer how they like to work to understand them. And then we basically mold on what's authentic to us. The first thing is not just a one-time thing. It's usually contractual over time. People are like, I like this brand sponsor. So they talk about the product and naturally do it. That pushes a lot of product and revenue for us as well.
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