Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line: Ecommerce Tactics for Profitable Growth
How to Be an Influencer
"We act like a band, a boy band or a girl band, but instead of selling records, we sell chocolate bars," she says. "I said there's this disconnect because food is such an intimate experience ... It should be so it should be more than just the price and function of the product"
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