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Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line
How D2C Is Scalable?
D2C is now back live. I was looking at your ad library. I saw a lot of within meta ads, you're driving traffic to your site. Are you also driving traffic to like a whole foods.com, a Walmart.com, anything like that? No, so we're driving Traffic to our website, then get them on store locator. Then they could buy the product to you on the website. It's great. The store locator goes up. It gets active, which that makes them look for the retailers that they're looking for and find the product. And then that upticks our retail sales because I think we're getting thousands of people on that store
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