Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)
The Bottom Line: Ecommerce Tactics for Profitable Growth
How to Build Reliability With Influencers
Authenticity is the most important asset that any brand can have. What I would say is what we call influencer seating and just sending out free product. No strings attached. We just wanted to put the product in your hands. That started to work really well.
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