3min chapter

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Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

The Bottom Line

CHAPTER

How to Build Reliability With Influencers

Authenticity is the most important asset that any brand can have. What I would say is what we call influencer seating and just sending out free product. No strings attached. We just wanted to put the product in your hands. That started to work really well.

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