Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Jul 19, 2022

01:03:57

Creator website

Episode guests

David Arnoux

Highlights

AI Chapters

Episode notes

Balancing Growth and Mental Health in Business

01:35

Importance of Tracking Metrics in Funnel Analysis

01:09

Ranking Ideas with a Democratic Process and Frameworks

00:55

Designing Experiments: From Ideas to Precise Details

00:53

Introduction

3min

Do You Think It's a Psychographic Element?

2min

Marketing Foundations - Things That Will Not Change in the Future Are Not Probably to Change

2min

Is Growth for the Sake of Growth Healthy?

3min

Are You Going to Be Ethically Responsible?

2min

Are You Working With a Porn Company?

2min

What Is the First Step?

5min

Change Management - How to Change the Mindset

2min

How Do You Afford to Present Your Use Case?

3min

10.

Lean Analytics - What's the One Metric That Really Matters?

3min

11.

What's Your Most Expensive Drop Off?

2min

12.

The One Metric That Matters Is the North Star Metric

3min

13.

How to Get the Most Out of Your Product - The Gros Loop

3min

14.

What Is the Best Source of Data?

3min

15.

Is There Anything You Can Do About It?

2min

16.

Is Hotjar Really a Good Tool?

2min

17.

How to Build a High Impact Marketing Strategy?

3min

18.

Do You Have a Radical Idea?

2min

19.

The B-a-R-S Scalability Question

4min

20.

Are You Running Quality Experiments?

5min

21.

What Do You Think Marketers Should Learn Today?

2min

22.

The Top 3 Growth Tribe Resources

2min

23.

Everybody Hates Marketers Podcast - David, Thank You!

2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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***

Is your organization too afraid of trying new things?

Do you have an idea for an experiment but are not sure how to pitch it to your boss?

Let’s change that.

My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.

Topics covered:

The symptoms of companies that are not experimenting enough
What companies need to have in place before starting experimenting
The danger of “growth for the sake of growth”
The type of companies that David won’t train or work with
Why experiment culture should begin with the mindset
How to change the mindset in an organization
Why visual storytelling is essential in presenting your experiments
The single data source to help you pick the right ideas to run with
A few examples of crazy experiments David ran
David’s advice to aspiring marketers
What David thinks marketers should learn for the next 5,10, and 50 years

Resources mentioned:

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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