Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

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Jul 19, 2022
Guest
David Arnoux
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INSIGHT

Experimentation Depends On Business Context

  • Many companies fail at experimentation regardless of size; it's more about age, business model and founders' DNA.
  • Product-market-fit, business model demands and past hardship shape whether a company experiments.
ADVICE

Validate Foundations Before Experimenting

  • Ensure you have product-market fit, clear target personas and a go-to-market strategy before large-scale experimentation.
  • Track the customer journey and verify you solve a real pain before running growth experiments.
ADVICE

Make Experiment Count A KPI

  • Start by changing mindset: view decisions as tests and run many small controlled experiments.
  • Ask 'How many experiments did you run this week/month/year?' to measure an experimentation culture.
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