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[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Do You Think It's a Psychographic Element?
I hate to compare corporates with startups, but I prefer to compare digital natives with a little bit older organizations. Since day one, they've had this process, this mindset of experimenting. And on the other side, I have Oracle, which since day one has not,. I think another thing has really got to do with the business model. It is natural for those organizations to have to experiment. Whereas when you're tapping into things maybe more around mobility or around health services, then you have less of this need to experiment since day one. So I would say the age of the organization, the business model of the organization. Also, normal variables like what is the DNA of the co-
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