2min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

What's Your Most Expensive Drop Off?

In an ideal world, you want to know how many people go through each step of this funnel. So it does not necessarily mean that it's the place in the funnel where you have the highest drop off in double percentage. Once you've identified that metric, let me go back. Because you said a lot of important stuff, and I want to make sure we cover them.

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