Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

The B-a-R-S Scalability Question

Gross Drive uses a prioritization system called Blink. It looks at impact, confidence and effort that it takes to run an experiment. Then there's the brass framework which is about scalability. You design your experiment with excruciating detail as much detail as possible. And then you reevaluate your e-score once you've actually designed your experiment.

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