2min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Do You Have a Radical Idea?

I do have to say that these radical ideas though, 90% of the time they actually don't work. Give me an example of a crazy experiment that was actually successful and no one really thought it would be. I think people should... Yeah, that's actually a problem. Nine out of ten companies or teams are just not doing the basics yet. So usually it's the simplest stuff that actually ends up working.

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