Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

What Is the First Step?

Experimentation is actually at the core of many, many things in our lives. The scientific method was developed by Francis Bacon and also by Galileo in 17th century Europe. Why do an overwhelming majority of people in organizations still stick to faith and certainty when taking decisions?

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