I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Is your organization too afraid of trying new things?Do you have an idea for an experiment but are not sure how to pitch it to your boss?Let’s change that.My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered:The symptoms of companies that are not experimenting enoughWhat companies need to have in place before starting experimentingThe danger of “growth for the sake of growth”The type of companies that David won’t train or work withWhy experiment culture should begin with the mindsetHow to change the mindset in an organizationWhy visual storytelling is essential in presenting your experimentsThe single data source to help you pick the right ideas to run withA few examples of crazy experiments David ranDavid’s advice to aspiring marketersWhat David thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:GrowthTribeCXLBooking.comOracleClaire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ MindsAsia Matos - 5 Steps to Create a Go-to-market StrategyStealing Fire by Stephen KotlerLiar’s Poker by Michael LewisJeff Bezos’ 2018 Letters to ShareholdersSmartcuts by Shane SnowTakeru Kobayashi (The Hot Dog Eating Contest Champion)Lean Analytics by Alistair Croll and Benjamin YoskovitzDave McClure Pirate MetricsThe GROWS Process by GrowthTribeHotjarThe Brass FrameworkOccam’s RazorWait But Why by Tim UrbanOCEAN model / Big Five Personality TraitsSandra MatzDeep Work by Cal NewportEdward Bernaysa16z podcastLectures subredditGrowth Tribe Youtube channelDavid’s LinkedInGrowthTribe Instagram***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

David Arnoux, a serial entrepreneur and CEO of Growth Tribe, discusses his extensive experience teaching digital skills to over 16,000 people. He emphasizes the importance of rapid experimentation and building an emergency-proof company culture. Arnoux shares fascinating insights on adapting business models during COVID-19, harnessing AI tools for efficiency, and the need for continuous learning. He also explores the shifting dynamics of remote work and the dual impact of AI on B2B marketing, urging founders to prioritize meaningful connections.