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[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Lean Analytics - What's the One Metric That Really Matters?
There's the cookie cutter approach and then there's the fuck it ship approach. The first part is to really identify what Alistair Crow calls in his book, Lean Analytics. What's the one metric that really matters for me right now? We use Dave McClure's pirate funnel as our favorite sort of customer journey frame. Once you've identified that funnel, so we try to identify what is the one metric I want to focus on right now.
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