
 this is business
 this is business sell better: sales strategies and how to close deals with Scott Smith
 Mar 22, 2024 
 Special guest Scott Smith, experienced in sales at tech companies, shares strategies such as personal connections, handling sales pressure, identifying decision makers early, and emphasizing customer needs to close deals successfully. The podcast explores navigating sales complexity, building customer understanding, active listening, and post-sales service for enhanced customer relationships. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12 
 Introduction 
 00:00 • 3min 
 Personal Connection and Selling Techniques 
 02:51 • 5min 
 Navigating Sales Pressure and Customer Relationships 
 07:56 • 15min 
 Navigating Sales Complexity and Building Customer Understanding 
 22:44 • 2min 
 Identifying Decision Makers Early 
 24:29 • 11min 
 Customer Understanding and Planning for Action 
 35:50 • 2min 
 Enhancing Sales Strategies Through Active Listening and Understanding Customer Needs 
 37:54 • 5min 
 Effective Sales Strategies and Communication Techniques 
 43:18 • 18min 
 The Importance of Post-Sales Service 
 01:01:47 • 17min 
 Navigating Investment Expectations and Negotiating Sponsorship Deals 
 01:18:33 • 4min 
 The Value of Client-Centric Approaches in Sales 
 01:22:31 • 4min 
 Introduction of 'This is Business' Podcast and Acknowledgement 
 01:26:45 • 2min 
