sell better: sales strategies and how to close deals with Scott Smith
this is business
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Identifying Decision Makers Early
The chapter emphasizes the importance of identifying decision makers early in the sales process to avoid wasting time with non-decision makers. Strategies for politely discovering who has the authority to make purchasing decisions within a company are discussed. The conversation stresses the need to make all involved parties feel important and shares a personal anecdote about navigating a similar situation through a team meeting approach.
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