sell better: sales strategies and how to close deals with Scott Smith
this is business
Identifying Decision Makers Early
The chapter emphasizes the importance of identifying decision makers early in the sales process to avoid wasting time with non-decision makers. Strategies for politely discovering who has the authority to make purchasing decisions within a company are discussed. The conversation stresses the need to make all involved parties feel important and shares a personal anecdote about navigating a similar situation through a team meeting approach.
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