This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Twitter X and Its Boujie Verification Service (372)

Apr 20, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The News Is Not What Happened
02:10 • 2min
3
The Importance of Running a Marathon
04:13 • 2min
4
How to Run a Half Marathon
05:53 • 2min
5
Elon Musk and Nipple Protection
07:26 • 3min
6
The Top Forms of Entertainment
09:57 • 4min
7
Elon Musk and Twitter
13:29 • 3min
8
The Loss of Faith in Twitter
16:03 • 2min
9
Twitter's Cost Structure
17:59 • 6min
10
Why I Don't Care if It Goes Away
23:53 • 2min
11
AI Drake and the Weekend Collaboration Drops
25:33 • 3min
12
The Weekend
28:26 • 2min
13
AI and Music: A Modern Napster Moment
30:41 • 2min
14
The Challenge of Making a Drake Song
32:21 • 5min
15
Spotify to Open GIMLIT Podcast to Other Platforms
37:26 • 2min
16
Spotify's Exclusionary Content Will Drive More Revenue
39:25 • 3min
17
Spotify's Exclusionary Window Is Closed
42:19 • 2min
18
TikTok: The Top Forms of Entertainment
43:53 • 2min
19
The Future of Content Creation
45:39 • 2min
20
How to Build an Audience Without Social Media
47:25 • 1min
21
How to Replace Social Media With Social Media
48:54 • 2min
22
How to Use Social Media to Build an Audience
50:29 • 3min
23
How to Be a Successful Blogger
53:24 • 2min
24
The Diversification of Nike's Investment in Michael Jordan
55:01 • 2min
25
The Importance of Focusing on One Platform
56:42 • 2min
26
B2B Content Marketing Going Bold or Fading to Beige
58:50 • 3min
27
How to Be a Successful Content Creator
01:02:05 • 2min
28
How to Stand Out in a Sea of Sameness
01:03:38 • 2min