This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Twitter X and Its Boujie Verification Service (372)

Apr 20, 2023

01:05:57

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Episode notes

Introduction

2min

The News Is Not What Happened

2min

The Importance of Running a Marathon

2min

How to Run a Half Marathon

2min

Elon Musk and Nipple Protection

3min

The Top Forms of Entertainment

4min

Elon Musk and Twitter

3min

The Loss of Faith in Twitter

2min

Twitter's Cost Structure

6min

10.

Why I Don't Care if It Goes Away

2min

11.

AI Drake and the Weekend Collaboration Drops

3min

12.

The Weekend

2min

13.

AI and Music: A Modern Napster Moment

2min

14.

The Challenge of Making a Drake Song

5min

15.

Spotify to Open GIMLIT Podcast to Other Platforms

2min

16.

Spotify's Exclusionary Content Will Drive More Revenue

3min

17.

Spotify's Exclusionary Window Is Closed

2min

18.

TikTok: The Top Forms of Entertainment

2min

19.

The Future of Content Creation

2min

20.

How to Build an Audience Without Social Media

1min

21.

How to Replace Social Media With Social Media

2min

22.

How to Use Social Media to Build an Audience

3min

23.

How to Be a Successful Blogger

2min

24.

The Diversification of Nike's Investment in Michael Jordan

2min

25.

The Importance of Focusing on One Platform

2min

26.

B2B Content Marketing Going Bold or Fading to Beige

3min

27.

How to Be a Successful Content Creator

2min

28.

How to Stand Out in a Sea of Sameness

2min

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses?

A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect).

Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move?

And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead?

Rants and raves include the movie Air and how B2B content marketing needs to step up.

This week's articles:

Twitter Now X Corp

Could Elon Turn a Profit Soon?

AI Drake Goes Viral

Spotify and Gimlet

Video Games Top Content Charts

B2B Content Marketing Needs to Bold Up

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