2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Twitter X and Its Boujie Verification Service (372)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Loss of Faith in Twitter

Twitter is creating an X-Corp above Twitter. They're not changing the name of Twitter, they're creating this larger entity. It's because you can hide money more effectively that way. I've had conversations with a lot of marketers and content people who are losing faith in Twitter rapidly. How long are people going? Of course.

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