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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Diversification of Nike's Investment in Michael Jordan
In 1984, Nike sets aside $250,000 to sign three or four players from the NBA left. Instead, Sonny Vaccaro convinced CEO and founder Phil Knight to put it all into one amazing player and Michael Jordan. The sensible decision what everybody in Nike was going for was to diversify the investment,. Maybe maybe it's a good bet.
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