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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Spotify's Exclusionary Window Is Closed
I think could have been a surprise was how short the window is. They may have been betting by spending $230 million that that window of exclusivity would have provided more value than it did. What they're doing now is there again, hedging, right? So let's just open it up. Let's start opening it up because we're at a point now where we thought it was going to get X number of paid subscribers.
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