This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Twitter X and Its Boujie Verification Service (372)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of Focusing on One Platform

Nike had 17% of the shoe market in 1984. Today, it's 90%. Michael Jordan gets between $200 million and $300 million from his 5% of every air Jordan piece that's sold. In just the last five years, the Jordan brand has brought in $20 billion with a B, $20 billion in sales.

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